# Privacy Policy

## Introduction

At Apex Restoration, protecting your privacy is as important to us as protecting your home. As a family-owned water damage restoration company serving Boise and the Treasure Valley—including Meridian, Nampa, Eagle, Caldwell, Garden City, Kuna, Star, Middleton, and Mountain Home, along with Ontario and Nyssa in Eastern Oregon—we understand that reaching out to us often happens during a stressful and vulnerable time. This Privacy Policy explains how we collect, use, share, and safeguard the information you provide when you visit our website, call our business, or request our services. We are committed to handling your information responsibly, transparently, and with the same care and integrity we bring to every job site.

## Information Collection

We collect information in a few different ways. First, you may provide personal information directly through forms on our website, including your name, email address, phone number, and physical address, so that we can respond to your request and schedule service. Second, when you call our business phone number, your call may be recorded and transcribed for the purposes described in this policy. Third, we automatically collect website usage data through cookies and tracking scripts, which help us understand how visitors interact with our site, measure the performance of our marketing, and improve your experience. Together, this information allows us to serve you quickly and effectively when you need us most.

## Use of Information

We use the information we collect to provide water damage restoration and related services, to schedule appointments, and to communicate with you throughout your project. With your consent, we may send marketing emails to addresses submitted through our forms, and you may opt out of these communications at any time. We may also send SMS or text messages to phone numbers you provide, again with an option to opt out, and we retain those phone numbers for marketing and analytics purposes. Phone calls to our business may be transcribed and used for sales training, quality assurance, and process improvement so that we can continually raise the standard of our service. Finally, we may use or disclose your information when required to comply with applicable laws, regulations, or legal processes.

## Cookies & Tracking

Our website uses cookies and tracking technologies to understand site usage and to support our marketing efforts. These tools include Google Analytics, Google Tag Manager, Google Ads, and CallRail for call tracking and recording, as well as other standard marketing and analytics scripts. Cookies help us track how visitors navigate our site, which pages are most useful, and how people find us online. This information may also be used for remarketing, which allows us to show relevant ads to people who have previously visited our website. You can manage or disable cookies through your browser settings, though some site features may not function as intended if you do so.

## Third-Party Services

To deliver our services and operate our business, we may share your information with trusted third-party providers, including customer relationship management (CRM) platforms, email marketing providers, call tracking services, and analytics providers. We share only what is necessary for these partners to perform their functions, and we work only with providers who agree to keep your information confidential and secure. Importantly, we do not sell your personal data to anyone. Your information is used to support the services you have requested and the legitimate operation of our business—nothing more.

## Data Retention

We retain personal information for as long as necessary to provide our services, maintain accurate business and project records, and fulfill the purposes outlined in this Privacy Policy. Because most of our work runs through homeowners insurance and may involve documentation, moisture readings, photo evidence, and warranty obligations, certain records may be kept for extended periods to honor our lifetime warranty and forever look-back commitments. If you would like your personal information deleted, you may request this at any time, and we will honor your request subject to any legal or contractual obligations that require us to retain it.

## Data Security

We take reasonable and appropriate measures to protect the information you share with us. Our website uses encrypted connections to safeguard data in transit, and we restrict access to personal information to authorized personnel who need it to perform their duties. While no method of transmission or storage can be guaranteed to be completely secure, we are committed to maintaining safeguards that protect your information against unauthorized access, disclosure, alteration, or destruction. Our team members are background-checked and held to high standards of professionalism, both on the job and in how they handle your information.

## SMS/Text Message Consent

By providing your phone number through our website forms, you consent to receive SMS or text messages from Apex Restoration related to your inquiry, appointments, and marketing. Consent to receive text messages is not a condition of purchasing any product or service. Message frequency may vary, and message and data rates may apply depending on your mobile carrier and plan. You can opt out at any time by replying STOP to any message, and you can reply HELP for assistance. We respect your communication preferences and will honor opt-out requests promptly.

## Your Rights & Control, California Privacy Rights, Age Restrictions & Policy Changes

You have the right to request, update, or delete your personal information at any time, and we will work with you to honor those requests. If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your information, and the right to opt out of the sale of personal information—though, as noted, we do not sell personal data. Our website is intended for adults and is not designed for or directed to children under the age of 13, and we do not knowingly collect personal information from children. We reserve the right to update this Privacy Policy from time to time, and any changes will be posted on this page with an updated effective date, so we encourage you to review it periodically.

## Contact Us

If you have any questions about this Privacy Policy, your information, or how we handle your data, we are here to help. Please visit the contact page on our website to reach out, and a member of our team will be glad to assist you. Just as we provide a single point of contact for every restoration project, we are committed to giving you clear, responsive answers about your privacy and your rights.